Friday, February 4, 2011

Honda's American Vintage Fashion


Via :

Honda began business in the US during 1959 in a small Los Angeles storefront. For the first ten years they sold fuel-efficient motorcycles before selling cars like the Civic in the 1970′s. Through the motorcycle sales in particular, the Honda brand developed a loyal following. To give customers another way to express their passion for the brand, Honda created its own clothing line with a distinctly American look.

Later this week, Honda is launching the Heritage Clothing Collection in Los Angeles which revives some of those iconic designs from the early 1970s and 1980s. Initially offered as a capsule collection, it will include limited edition logo tees, shrunken sweatshirts, Honda-branded shop shirts and a line of classic tote bags. Items will feature the heritage-inspired logos ranging from Honda’s 1959 storefront and logo, to automotive- and motorcycle-inspired logos from the 1960s to 1980s, including a reintroduced vintage 1983 ‘Honda Scooter Maniac’ logo. The collection will be sold online and at select retailers in spring 2011. Honda is looking to expand the collection in the future to include cafĂ© racer leather jackets, casual wear, and more recreations of archival Honda pieces.

Honda’s aim is to keep the design and production work of the clothing in Los Angeles. Currently they are working with creative consulting agency Hubris Factory and Crate Clothing.

Honda’s Heritage Collection is the second vintage inspired clothing line from an automaker we’ve noticed this year. Lotus will debut their Originals Collection later this month during London Fashion Week... Read more


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